probably will not be quick, nor soft, but since no one has seriously tackled the subject, at least try to introduce it and see if it creates a small debate.
from that Giovanna Melandri, who wrote a few days ago on Intervention Sarkozy on French public television. Melandri writes: "Zapatero proposes to drastically reduce advertising from public service in Spain. In France the street has been beaten by sarko ... I think it's time in Italy: RAI less Auditel slave (and advertising) resources freed up for new media. what do you think? "
Needless to say the avalanche of favorable comments. A look a bit 'better, however, the situation is not exactly rosy and brilliant ideas. Sarkozy has sought to tax on private television commercials to support a public channel without advertising, sparking the ire of the companies that pay, and employees of the commercial television channel of the public, that is three-fourths of the parties involved. (The fourth would be the result, which is the prominent part that should be rewarded by a programming 'high' or 'cultural', adjectives very stimulating, but that does not mean anything.)
programming would be a 'high' to Red YouDem or TV? O documentaries anxiety and psychically and historically unreliable company and the History Channel? I ask, just to understand what is meant by high-profile television, this thing that everybody talks about, that maybe all they can do, because in this country a good half of the population writes what the other half does not read. Also you can not dismiss the public discourse in two words. Sipra, the exclusive licensee of advertising for the RAI Group, a turnover of about a billion four hundred million euro, is one of the few companies in the country's health and I can not give up all of a sudden a fourth or a fifth or sixth of its revenues overnight.
also would make a speech today by very serious about managing technical and technological heritage of the Italian Radio and Television. Electronic access to the tech is still very limited, and the use of productive chains stands at several tens of years ago. Just ask the directors of radio programmers, who are forced today to use a technology (that of Akai - Netia) formats MP2, which is unable to intervene (with EQ or compression) in any way the files recorded by engineers who have no passion for their work, as it often did not ' have cameramen, employers lights, drivers, electricians, set designers, and thousands and thousands of workers. Before my eyes for many, many times, I've seen wear the ritual of Radio Rai engineers who spend a diskette with the settings as they do not have any knowledge of the operation of a digital console, while thousands of kids out there are able to get out of those consoles anything. For goodness sake, do not look like a generalization, are the first to argue that our technicians are the best in the world, but now working for a public old, a dinosaur that has dragged on without more forces should shift to how railway (with all due respect to the railroad) on the verge of retirement. This is the Rai ready to accept the technological challenges for the future. And we also want to remove the advertising?
Sure, of course, where there is attention to form, there can be no attention to the content. I would really like to know when was the last time in a capostruttura any Rai, a director, someone who has some power, you have read an original format. I wonder if those really hand, we know what a format original. Rai transmits information (with all its variations) containers (usually on Sunday or in Piazza Italy) format or purchased from abroad. As you might think to rekindle the passion in a coach who has the sole task of following something already being done elsewhere is something that I can not in any way to understand.
's not all: the fabulous exploits of yesterday at the residence of the Prime Minister speaks volumes about the final fate of this company-mother, who controls it, and who will join them in the future. I am inclined to think that it is advertising that can be removed at the RAI, but you should be you, you who think you have fallen into this trap, you explained to us every day that we a scheme, why not begin to say no? Leads you, you master of thought, you who profess to left, or Democrats, or liberals (in the sense of the free market - the real one). Why do not you get up one day and abandoned in the mass Rai to his fate? You can not just say, 'do as Sarkozy'. It 's a light, not to mention stupid. But if at some moment you enter the order of ideas that Rai should put it back in each component, beginning with content, technology infrastructure, which in turn requires a suitable training support, capacity adaptation to the network, the recognition of the tide of talent (the unemployed) around the country, this company will die under the blows of his number one competitor, which today decides the directors and subdirectories from the comfort of your own home on the couch.
And then leave. Leads you, you writers have to write under a boss, you directors, sound engineers, workers, cameramen, stagehands, electricians, go away and blocked the company. Strike together, lock the car before finally crashing into the wall. I know what I'm saying is pure nonsense and do not do anything, but be aware that in the light of what is happening (and what will happen, it's just a matter of time, trust me) a not too distant day we will be forced to considered accomplices of this disaster.
be clear: I hold to the Rai and like all the people of this country. Its role is fundamental to the collective consciousness and the Italian culture, but they are years that I no longer see a serious table for renewal, only a world of political chatter inappropriate and misplaced. Many of us have taken refuge in Facebook or social network generation, and for many of us it was a last resort. But if one day all they did? Someone would have to rethink the logic of this subdivision, of belonging, and above all ignorance? The new nominees (which soon will join those in the opposition fee) really know something of what they are doing?
And indeed, as in 'doing' we little, if anything, could we please at least begin to discuss it seriously?
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